TERM LIFE INSURANCE
What It Is
Temporary life insurance that lasts for a set number of years.
Provides pure death benefit protection with no cash value.
Offers the highest coverage amount for the lowest cost.
Benefits
Most affordable life insurance option.
Fixed premiums for the entire term.
Ideal for income replacement and protecting dependents.
Often available with no medical exam.
Convertible to permanent coverage with many carriers.
Types Inside It
Level Term
Decreasing Term
Annual Renewable Term (ART)
Return of Premium Term (ROP)
Mortgage Protection Term
Simplified Issue Term
Fully Underwritten Term
Accelerated / Instant Decision Term
Convertible Term
Best For
Families who need income protection.
New parents, homeowners, and people with debt.
Individuals wanting maximum coverage for low cost.
People needing coverage for a specific time period (10–30 years).
WHOLE LIFE INSURANCE
What It Is
Permanent life insurance that lasts your entire lifetime.
Builds guaranteed cash value over time.
Premiums never increase.
Benefits
Guaranteed death benefit for life.
Guaranteed cash value accumulation.
Premiums stay the same forever.
Eligible for dividends with participating carriers.
Can be used for estate planning, wealth transfer, or savings.
Types Inside It
Traditional Whole Life
Level Benefit Whole Life
Modified Whole Life
Graded Benefit Whole Life
Simplified Issue Whole Life
Guaranteed Issue Whole Life
Final Expense Whole Life
Participating Whole Life (with dividends)
Non-Participating Whole Life
Limited-Pay Whole Life (10-pay, 20-pay, Paid-Up 65)
Single Premium Whole Life (SPWL)
Children’s Whole Life
Best For
People wanting lifelong coverage.
Families building long-term financial security.
Parents and grandparents planning generational wealth.
Seniors needing final expense coverage.
Individuals who want guarantees.
FINAL EXPENSE WHOLE LIFE
What It Is
A simplified type of whole life designed to cover funeral and end-of-life costs.
Small permanent policies ($5,000–$40,000).
Benefits
No medical exam required.
Fast approvals, even with health issues.
Premiums never increase.
Lifetime coverage.
Types Inside It
Level Benefit
Graded Benefit
Modified Benefit
Guaranteed Issue (for hardest cases)
Best For
Seniors.
People with health issues.
Anyone wanting to avoid burdening their family with funeral expenses.
GUARANTEED ISSUE WHOLE LIFE
What It Is
Permanent life insurance with no medical exam and no health questions at all.
Guaranteed acceptance for most ages 45–85.
Benefits
Approval regardless of health.
Fixed premiums.
Permanent protection.
Types Inside It
Guaranteed Issue Whole Life (always graded)
Accidental death add-ons (optional)
Best For
People who have been declined elsewhere.
High-risk applicants.
Seniors needing final expense protection.
SIMPLIFIED ISSUE LIFE INSURANCE
What It Is
A policy that requires only health questions — no medical exam.
Used for term, whole life, and final expense.
Benefits
Fast approval.
Higher acceptance than fully-underwritten.
Convenient and modern process.
Types Inside It
Simplified Issue Term
Simplified Issue Whole Life
Simplified Issue Final Expense
Best For
Busy adults.
Moderate-health individuals.
Quick and easy coverage seekers.
FULLY UNDERWRITTEN LIFE INSURANCE
What It Is
Traditional life insurance requiring a medical exam, labs, and full underwriting review.
Benefits
Lowest premiums available.
Highest coverage amounts ($1M+).
Best long-term pricing.
Most rider options.
Types Inside It
Fully Underwritten Term
Fully Underwritten Whole Life
Fully Underwritten Universal Life (non-variable)
Best For
Very healthy applicants.
High-income earners.
Business owners needing large coverage amounts.
GUARANTEED UNIVERSAL LIFE (GUL)
What It Is
Permanent insurance designed to act like “lifetime term.”
Low cost, guaranteed premiums, guaranteed death benefit.
Benefits
Lifelong coverage at lower cost than whole life.
Premiums stay guaranteed.
Minimal cash value — focus is on coverage, not savings.
Types Inside It
GUL to age 90
GUL to age 95
GUL to age 100
GUL to age 121
Best For
Lifetime coverage without whole life pricing.
Estate planning.
Seniors wanting permanent protection.
CURRENT ASSUMPTION UNIVERSAL LIFE (CAUL / UL)
What It Is
Flexible, adjustable premium universal life.
Cash value grows at a declared interest rate (not market-based).
Benefits
Flexible premiums.
Adjustable death benefit.
Potential for cash value growth.
Good for people who want customization.
Types Inside It
Flexible Premium UL
Non-Lapse Guarantee UL (lite version)
Single Premium UL (non-variable)
Best For
People wanting flexibility.
Individuals who want some cash accumulation.
Middle-income households planning long-term.
SURVIVORSHIP / SECOND-TO-DIE LIFE INSURANCE
What It Is
One policy covering two people and paying out after the second person dies.
Benefits
More affordable than two separate policies.
Ideal for estate planning.
Protects inheritances, trusts, and legacy assets.
Types Inside It
Survivorship Universal Life (SUL)
Survivorship Whole Life
Guaranteed Survivorship UL
Best For
Married couples.
Families with estate tax concerns.
Parents wanting to leave wealth to children.
DECREASING TERM LIFE INSURANCE
What It Is
Term insurance where the death benefit decreases over time.
Premium stays level.
Benefits
Matches decreasing debts like mortgages.
Very affordable.
Types Inside It
Mortgage Protection
Loan Protection
Creditor Term Life
Best For
Homeowners.
People wanting to insure a specific debt.
RETURN OF PREMIUM TERM (ROP TERM)
What It Is
A term policy that refunds 100% of your premiums if you outlive the term.
Benefits
Acts like forced savings.
You get your money back tax-free.
Coverage with zero net cost.
Types Inside It
20-year ROP Term
30-year ROP Term
Term + ROP Rider
Best For
People who want term but hate the idea of “losing money.”
Long-term planners.
ACCIDENTAL DEATH INSURANCE (AD&D)
What It Is
Not traditional life insurance — pays ONLY for accidental death or severe injury.
Benefits
Very low cost.
Easy to qualify for.
Can double or triple the death benefit with riders.
Types Inside It
Standalone AD&D
Accidental Death Rider on a life policy
Accidental Dismemberment Rider
Best For
High-risk jobs.
People needing cheap supplemental protection.
Individuals who already have traditional life coverage.
CHILDREN’S LIFE INSURANCE
What It Is
Whole life coverage for children, with guaranteed cash value and guaranteed insurability.
Benefits
Locks in permanent insurability.
Low premiums that never increase.
Cash value for their future.
Convertible to adult coverage.
Types Inside It
Children’s Whole Life
Child Term Rider
Paid-Up Additions for Minors
Best For
Parents and grandparents.
Families wanting generational coverage.